WHOOP Named Official Fitness Wearable of the Women’s Tennis Association
Multi-year partnership introduces WHOOP as first wearable technology approved for in-game use
BOSTON, November 3, 2021 / PRNewswire / – WHOOP, the human performance company, and the Women’s Tennis Association (WTA) today announced a multi-year partnership designating WHOOP as the official fitness device of the WTA. The WTA has also approved WHOOP ™ wearable technology for match use, making it the first technology to receive this designation.
“We have known for a long time that many WTA players are WHOOP members and fans. Our new partnership allows every WTA athlete to wear WHOOP for the first time during games. It also allows us to provide home viewers with physiological information about these worlds- class athletes, ”said Will ahmed, Founder and CEO of WHOOP. “We are proud to partner with a global and elite sports organization too.”
WHOOP will provide biometric data in WTA broadcasts and social media content to highlight player performance during defining moments of the Tour. WHOOP has successfully integrated real-time player data into broadcasts from organizations such as the PGA TOUR, LPGA Tour, NASCAR and CrossFit via WHOOP Live, and will now help WTA fans experience the sport like never before. .
“Our partnership with WHOOP represents a pivotal moment in professional women’s tennis,” said Micky lawler, president of the ATA. “We are proud and grateful to welcome the WHOOP team and look forward to advancing the health and well-being of our athletes together. WHOOP’s cutting-edge technology is a new research and learning tool for WTA players. WHOOP will play a pivotal role in the future of women’s tennis and equip our current and future generation of athletes with a multitude of innovative performance analyzes. “
WHOOP and the WTA Performance Health Team will collaborate closely on specific research to what data from the two organizations collectively reveals regarding physiological responses, preparation and athletic performance. By examining the impact of various distinctive challenges faced by WTA athletes, such as travel the world and frequent, high-intensity training on menstruation, the many new findings expected will uniquely enrich our understanding of women’s health. . Many WTA players are already WHOOP members, and this partnership will allow all tennis players to make informed competitive, training and lifestyle decisions that will optimize their performance on and off the court. .
“I have worn WHOOP throughout the 2021 season, and it has given me more knowledge than I have ever had in my career about what is going on with my body,” said Sloane stephens, professional tennis player. “The WTA’s partnership with WHOOP goes beyond tennis and has the potential to change the way players approach personal health. We’ve never had access to technology like WHOOP during games – it definitely changes the game. given.”
Thanks to this new partnership, WTA Tour players will have access to the new WHOOP 4.0 as inventory allows. WHOOP is a 24/7 personalized digital health and fitness coach that helps people unleash their inner potential and make meaningful lifestyle changes through actionable insight into sleep, recovery and the effort. To learn more about the WTA and WHOOP partnership, follow the WTA Tour on WTATennis.com and visit WHOOP.com.
IN REGARDS TO
WHOOP, the human performance company, offers a subscription to 24/7 coaching to improve fitness and health. Joining WHOOP comes with the new WHOOP 4.0, a coaching platform designed to optimize behavior and a high performance community. WHOOP members include professional athletes, Fortune 500 CEOs, fitness enthusiasts, military personnel, frontline workers, and anyone looking to improve their performance. Studies show that WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and lifted more than $ 400 million in venture capital. Visit whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Facebook, and Youtube.
ABOUT THE WOMEN’S TENNIS ASSOCIATION
Founded by Billie Jean King in 1973 on the principle of equal opportunities, the WTA is the world leader in professional women’s sport. The WTA is one of the world’s most recognized and prominent sports organizations, made up of more than 1,650 players representing approximately 85 nations, all competing to earn WTA ranking points and prestigious tournament titles. The WTA Tour comprises 50 Grand Slam events and four tournaments, spanning six continents and nearly 30 countries and regions with a global audience of over 700 million people. The Tour culminates with the Shiseido WTA Finals Shenzhen, honoring the best players of the season in singles and doubles based on the final ranking of the Porsche Race to Shenzhen ranking. In 2021, the Tour will end its season at the WTA Finals in Guadalajara. More information on the WTA is available at wtatennis.com.
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