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VANCOUVER, British Columbia, August 09, 2021 (GLOBE NEWSWIRE) – ELSE NUTRITION HOLDINGS INC. (BABY V) (BABYF) (0YL.F) (“Other” or the “Company”) the plant-based nutrition company for babies, toddlers and children, announces that it will expand into online marketplaces of its own by Q4 2021 with its plant-based complete nutrition products for all -small. The expansion will also take place at Vitacost.com, owned by Kroger, an e-commerce leader in healthy / organic foods.

“Being part of Kroger’s e-commerce platforms is a big step forward for our online growth strategy,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. “Kroger’s large online presence as a leading grocery store will dramatically increase the accessibility of our whole food, label-free early nutrition products to thousands of families across the country,” said she added.

Else Nutrition is currently in the process of integrating Kroger Ship (of the Kroger Company), with plans to ship to Kroger customers through the Kroger.com and Vitacost.com grocery websites. Kroger Ship enables US consumers to enjoy the benefits of big box shopping from the comfort of their own homes. Consumers can buy in bulk, browse a wide selection of products, and gain access to exclusive savings.

Kroger, the country’s largest grocery chain, saw its e-commerce sales jump 79% in 2020, according to eMarketer, with $ 11.18 billion in digital sales. Building on the success of its continued investments in e-commerce and fueled by an increase in online grocery sales from COVID-19, The Kroger Co. entered eMarketer’s annual list of top 10 e-commerce retail companies. in the USA.

About Else Nutrition Holdings Inc.

Else Nutrition GH Ltd. is an Israel-based food and nutrition company focused on developing innovative, clean, plant-based food and nutrition products for infants, toddlers, children and adults. Its revolutionary plant-based, soy-free formula is an alternative to the unique ingredient in the dairy-based formula. Else Nutrition (formerly INDI) won the “2017 Best Health and Diet Solutions” award at the Global Food Innovation Summit in Milan. Else Plant-Based Complete Nutrition for Toddlers was recently ranked # 1 for selling in the Baby & Toddler Formula category on Amazon. The holding company, Else Nutrition Holdings Inc., is a publicly traded company, listed on the TSX Venture Exchange under the symbol BABY and is listed on the US OTC Markets QX under the symbol BABYF and on the Frankfurt Stock Exchange under the symbol 0YL. Else executives include executives from leading infant nutrition companies. Many of Else’s advisory board members have held leadership positions at companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition companies, and some of them currently hold different positions in leading medical centers and academic institutes such as Boston Children’s Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children’s Medical Center of Israel, Rambam Medical Center and Technion, in Israel and at the University Hospital of Brussels, Belgium.

For more information, visit: elsenutrition.com or @elsenutrition on Facebook and Instagram.

Media contactErin JundefBrilliant [email protected]

For more information, contact:Ms. Hamutal Yitzhak, CEO, Co-Founder and Director ELSE Nutrition Holdings Inc.E: [email protected]: +972 (0) 3-6445095

Mr. Sokhie Puar, Director of Else NutritionE: [email protected]: 604-603-7787

Contact for U.S. Investor RelationsLytham Partners, LLCM. Ben ShamsianNew York | PhoenixE: [email protected]: 646-829-9701

TSX Venture Exchange

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Caution Regarding Forward-Looking Statements

This press release contains statements that may constitute “forward-looking statements” within the meaning of applicable securities laws. Forward-looking statements are generally identified by words such as “will” or similar expressions. The forward-looking statements contained in this press release include statements regarding the expected filing dates of the Company’s financial information documents. These forward-looking statements reflect current estimates, beliefs and assumptions, which are based on management’s perception of current conditions and expected future developments, as well as other factors that management considers appropriate in the circumstances. No assurance can be given that the foregoing will prove to be correct. Forward-looking statements in this press release assume, among other things, that there will be no supply chain disruptions or failures due to COVID 19 and that the agreement to manufacture, broker and supply logistics with the Company does not end. Actual results may differ from the estimates, beliefs and assumptions expressed or implied in forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which reflect management’s expectations only as of the date of this press release. The Company disclaims any obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.

Source: Else Nutrition Holdings Inc.