Image: Shutterstock

In a world where terms like clean, vegan, organic, and cruelty-free have been overused — especially in the field of beauty, it’s becoming difficult to navigate and then make a wise and informed choice. Although they all mean different things, it’s essential to opt for products that blend the best of all worlds, so you know what you’re using is great – for you and for the environment. Today, on Earth Day, we’d like you to take a step closer to your #CleanBeauty journey and discover the fabulous local brands that organize with a conscience.

as beauty

Picture: Instagram

Founded by mother-in-law and daughter-in-law duo Sukriti & Asha Jindal Khaitan, asa Beauty makes clean, thoughtful makeup easy, accessible and powerful all at once. With makeup products perfect in every aspect, it is the refillable functionality of their products that sets the brand apart.

Must try: asa Beauty Hydra-Matte lipsticks

Kiro Beauty

Picture: Instagram

If you’re always on the go, Kiro Beauty’s intensely pigmented eye, lip and face products are a must have in your travel kit. Founder Vasundhara Patni introduces thoughtful formulations using skin-loving ingredients, but ensures each of the products lives up to the highest standards.

Must try: All Day Comfort Kajal Liner

Earth Girl

Instagram: Instagram

Rarely do we find brands like Daughter Earth that can boast not just one or two, but an entire line of products that get a 10/10 rating. The brand addresses common concerns and offers exactly what you need – with extremely effective ingredients that will hug your skin and hair with all the care and more. You know you’re committed to a satisfying experience when you try any of their products – from makeup to skin and hair care products.

To try: Purifying Hemp + Vitamin E Mask

RAS Luxe

Picture: Instagram

Bringing you the secrets of the farms, RAS Luxury Oils offers products that are sensory delights of all kinds. From their best-selling gold-infused face oil to the many, many new products they’ve launched, each will appeal to you in different ways. There’s so much for a minimalist makeup lover and skincare junkie to explore at RAS.

Must Try: Oh-So-Luxe Tinted Liquid Lip Balm

Lilaa Organic Beauty

Picture: Instagram

The brainchild of certified face yoga expert Aditi Shorewal, Lilaa Organic Beauty currently offers two face creams – one with Bakuchiol and the other with Turmeric and Saffron – which are effective and give suppleness and radiance to the face. skin. The best part? The creams have extremely distinct textures – both equally indulgent.
Must Try: Bakuchiol Bio-Retinol Anti-Aging Potion

Vaunt Skin Care

Picture: Instagram

Are you looking for a brand that offers simple, basic and effective skin care? Vaunt skin care is your choice. Smart and easy – that’s how I’d like to define their products which, by the way, tick all the essential boxes to be considered user-friendly.

Must Try: Vitamin C Water

Ilana Organic

Picture: Instagram

Power couple Nikita Deshpande and Amit Patil started with Ilana Organics which can proudly flaunt a suite of skincare and makeup products that are results-driven and thrive on superfood complexes. So the products are biologicalwork well and provide an end result you were looking for.

Must Try: (zero points for guessing) Beet Tint

just herbs

Picture: Instagram

Just Herbs, founded by Arush Chopra, is a symbol of modern Ayurveda and science, as each of the products under the umbrella of this brand sports a blend of Ayurvedic herbs that work in tandem to deliver exactly what you expect. The recent expansion in makeup is also noteworthy.

Must Try: Herbal Enriched Skin Tincture

The Earth Collective

Harness healthy, luscious locks with performance-driven, results-driven products that improve hair quality, of course. The hair care brand offers specific shampoos, serums and other products that reflect the enormous amount of thought that has gone into making them.

Must try: Co-Wash

Strictly necessary

Picture: Instagram

The brand seems like a whole new otherworldly sustainable city due to the sheer variety of products it offers – all with an underlying aspect of being kind to the planet and zero waste. The best part is how each of the products feeds on a particular (natural) hero ingredient.

Must try: ‘Hemp’ily ever after Lip Balm

AMINU

Picture: Instagram

Founder Prachi Bhandari pulled it all off’high performance‘ and ‘efficient‘ skincare game with its products – each a unique gem. Keeping a complex of skin-friendly ingredients at its core, the products focus on improving the skin by giving it everything it sorely needs. Serums, masks and cleansers are all pure pleasures that you never get tired of.

PS: Go through their ingredient glossary for a better understanding.

Must Try: The Little Helper

Read also : Here’s a roundup of our favorite ceramide-infused creams